Rewards programs are a powerful tool for companies to incentivize customers and build loyalty. Whether you're a B2C company, a FinTech startup, or a B2B SaaS provider, there are plenty of ways to offer rewards to your users. In this blog post, we'll take a look at some examples of rewards programs from a variety of different companies, and explore the different ways they're used to engage customers and drive growth.
Let's start by looking at some examples of rewards programs from B2C and FinTech companies.
B2C and FinTech Examples
Coinbase
Coinbase, one of the largest cryptocurrency exchanges, offers a rewards program for its customers who complete educational content. By watching videos and taking quizzes, users can earn tokens that can be used to trade for other cryptocurrencies. This is a great way for Coinbase to educate its users about the various cryptocurrencies on its platform, while also incentivizing them to become more active traders.
SoFi
SoFi, a personal finance platform, offers a rewards program for its customers through a points system. Users can earn points by enrolling in SoFi Member Rewards, logging into the app, referring friends, and spending on their SoFi credit card. These points can then be redeemed for cash equivalents or other rewards. This is a great way for SoFi to encourage its users to engage with the platform more frequently, and to reward them for doing so.
Robinhood
Robinhood, the popular stock trading app, offers a rewards program for its customers who make deposits into their accounts. Depending on the size of the deposit, customers can earn anywhere from $10 to $250. This is a great way for Robinhood to incentivize users to invest more money into the platform, while also giving them a tangible reward for doing so.
Acorns
Acorns, an investment app, offers a rewards program for its customers through Acorns Earn. By making purchases at certain brands, users can earn cash back that is automatically invested into their Acorns account. This is a great way for Acorns to incentivize its users to spend more money, while also encouraging them to save and invest more through the platform.
Trip.com
Trip.com, a travel booking site, offers a rewards program for its customers through a points system. By engaging with the platform in various ways, such as viewing trips, liking trips, and commenting on trips, users can earn points that can be redeemed for cash or used to purchase travel services. This is a great way for Trip.com to incentivize its users to engage more with the platform, and to reward them for doing so.
Now let's take a look at some examples of rewards programs from B2B SaaS companies.
B2B SaaS Examples
Pave
Pave, a compensation benchmarking service, provides a seamless and quick onboarding experience for new users. However, if users want to unlock full data, they will need to integrate with their payroll system and cap table. By doing so, customers can access salary benchmark data. This is a great way for Pave to incentivize its customers to integrate with their platform, while also providing valuable data that can help them make informed decisions about their compensation strategy.
Mailgun
Mailgun, an email delivery service, restricts new users to sending emails to 5 authorized recipients only. However, once you add a credit card to your account, they increase your usage limits to 5,000 emails. This is a great way for Mailgun to reduce spam, encourage its users to upgrade to paid plans, while also removing a barrier to entry for users who want to send more emails.
Heap
Heap, a website analytics service, offers a rewards program for its customers by allowing them to add a Heap badge to their website. By doing so, customers can gain access to 20,000 free sessions per month. This is a great way for Heap to encourage its customers to promote the platform on their website, while also providing additional value to users who are looking to track website analytics.
Box
Box, a cloud-based file sharing and collaboration platform, offers a rewards program for its customers by allowing them to earn free trial days. By uploading a file, creating a folder, and sharing and collaborating, customers can earn free trial days. This is a great way for Box to incentivize its customers to engage more with the platform, and to extend the free trial period for users who may be on the fence about subscribing to a paid plan.
In Conclusion
Rewards programs are a powerful tool for companies to build customer loyalty and drive growth. From B2C and FinTech companies offering cash equivalents and tokens to B2B SaaS providers offering access to valuable data and additional service, there are plenty of ways to incentivize your customers and keep them engaged with your platform. By taking inspiration from these examples, you can come up with a rewards program that will work for your own business and userbase.
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