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How to Get More Trustpilot Reviews: The Ultimate Guide

Posted by Kevin Yun | Last updated Mar 31, 2024

Table of Contents

  1. Introduction
  2. Why Trustpilot Reviews Matter
  3. Setting Up Your Trustpilot Profile
  4. Strategies to Increase Trustpilot Reviews
  5. Best Practices for Requesting Reviews
  6. Responding to Trustpilot Reviews
  7. Using Trustpilot Reviews in Your Marketing
  8. Analyzing and Learning from Your Reviews
  9. Dealing with Negative Reviews
  10. Integrating Trustpilot with Your Website
  11. Legal and Ethical Considerations
  12. Measuring the Impact of Trustpilot Reviews
  13. Conclusion


In the digital marketplace, customer reviews have become a cornerstone of trust and credibility. Trustpilot, as a leading review platform, offers businesses a powerful way to showcase their reputation and attract new customers. This comprehensive guide will walk you through proven strategies to increase your Trustpilot reviews, helping you build a stronger online presence and drive business growth.

Why Trustpilot Reviews Matter

Trustpilot reviews are more than just star ratings; they're a vital component of your online reputation. Here's why they're crucial:

  • Trust Building: 92% of consumers read online reviews before making a purchase decision.
  • SEO Benefits: Reviews can improve your search engine rankings and visibility.
  • Customer Insights: Reviews provide valuable feedback for improving your products or services.
  • Social Proof: Positive reviews act as endorsements, encouraging others to choose your business.
  • Competitive Edge: A strong Trustpilot profile can set you apart from competitors.

Setting Up Your Trustpilot Profile

Before diving into review collection strategies, ensure your Trustpilot profile is optimized:

  1. Claim your business profile on Trustpilot.
  2. Complete all sections of your profile, including company description and contact information.
  3. Add your logo and brand colors to make your profile visually appealing.
  4. Set up review collection methods (e.g., automatic invitations, review links).
  5. Familiarize yourself with Trustpilot's guidelines and best practices.

Strategies to Increase Trustpilot Reviews

Ask at the Right Time

Timing is crucial when requesting reviews. Consider these moments:

  • Immediately after a positive interaction or successful transaction
  • When a customer reorders or renews a service
  • After resolving a customer issue satisfactorily
  • At key milestones in the customer journey (e.g., 30 days after purchase)

Make it Easy to Leave Reviews

Reduce friction in the review process:

  • Provide direct links to your Trustpilot profile in emails and on your website
  • Use Trustpilot's API to embed review forms directly on your site
  • Offer multiple ways to leave reviews (e.g., email, SMS, in-app notifications)
  • Keep the process simple – avoid requiring account creation or long forms

Personalize Your Review Requests

Tailor your review requests to increase response rates:

  • Address customers by name
  • Reference specific products or services they've used
  • Highlight the value of their feedback for your business and future customers
  • Use a friendly, conversational tone in your requests

Leverage Multiple Channels

Don't rely on a single method to request reviews. Use a mix of:

  • Email invitations
  • SMS messages
  • In-person requests (for businesses with physical locations)
  • Post-purchase follow-ups
  • Social media outreach
  • Thank you pages or order confirmation screens

Automate the Review Collection Process

Streamline your efforts with automation:

  • Set up automatic review invitations after purchases or specific triggers
  • Use customer relationship management (CRM) tools to schedule follow-ups
  • Integrate Trustpilot with your e-commerce platform for seamless review collection
  • Implement chatbots to guide customers through the review process

Best Practices for Requesting Reviews

Follow these guidelines to maximize your review collection efforts:

  1. Be transparent about why you're asking for reviews
  2. Don't offer incentives for positive reviews (it's against Trustpilot's policies)
  3. Make it clear that all feedback is welcome, both positive and negative
  4. Set realistic expectations about the time required to leave a review
  5. Train your staff to ask for reviews naturally in customer interactions
  6. Test different messaging and formats to see what resonates best with your audience
Do's Don'ts
Ask every customer for a review Cherry-pick only satisfied customers
Make the request personal and genuine Use generic, impersonal language
Explain the value of their feedback Pressure or manipulate customers
Provide clear instructions Complicate the review process
Follow up with a gentle reminder Spam customers with multiple requests

Responding to Trustpilot Reviews

Engaging with reviews is just as important as collecting them:

  1. Respond to all reviews, both positive and negative, within 24-48 hours
  2. Thank reviewers for their feedback
  3. Address specific points mentioned in the review
  4. For negative reviews, offer solutions or ways to rectify the situation
  5. Be professional and courteous, even when faced with harsh criticism
  6. Use responses as an opportunity to highlight your customer service quality

Using Trustpilot Reviews in Your Marketing

Leverage your Trustpilot reviews across your marketing efforts:

  • Display Trustpilot widgets on your website
  • Share positive reviews on social media platforms
  • Include review snippets in email marketing campaigns
  • Use reviews in paid advertising copy
  • Incorporate testimonials into sales presentations and proposals
  • Feature top reviews in product descriptions or landing pages

Analyzing and Learning from Your Reviews

Regularly analyze your Trustpilot reviews to gain valuable insights:

  1. Identify common themes or issues mentioned in reviews
  2. Track your overall rating and individual product/service ratings over time
  3. Compare your performance against industry benchmarks
  4. Use negative feedback to improve your offerings and processes
  5. Recognize and reward employees mentioned positively in reviews
  6. Create internal reports to share review insights across your organization

Dealing with Negative Reviews

Negative reviews, while challenging, can be opportunities for improvement:

  1. Respond promptly and professionally
  2. Apologize for any shortcomings and take responsibility
  3. Offer to resolve the issue offline if needed
  4. Explain steps you're taking to prevent similar problems in the future
  5. Follow up with the customer to ensure their satisfaction
  6. If the issue is resolved, politely ask if they would consider updating their review

Integrating Trustpilot with Your Website

Maximize the visibility of your Trustpilot reviews:

  1. Add Trustpilot widgets to key pages (homepage, product pages, checkout)
  2. Implement rich snippet markup for better search engine visibility
  3. Create a dedicated testimonials or reviews page featuring Trustpilot feedback
  4. Use Trustpilot's API to display dynamic, real-time reviews
  5. Incorporate your Trustpilot rating into your site's header or footer

Ensure your review collection practices are above board:

  • Familiarize yourself with Trustpilot's terms of service and guidelines
  • Never offer incentives for positive reviews or attempt to manipulate ratings
  • Respect customer privacy and data protection regulations (e.g., GDPR)
  • Be transparent about your review collection process
  • Don't remove or hide negative reviews unless they violate Trustpilot's policies
  • Ensure all review requests comply with anti-spam laws

Measuring the Impact of Trustpilot Reviews

Track key metrics to understand the value of your Trustpilot reviews:

  1. Conversion rate improvements
  2. Changes in average order value
  3. Impact on customer retention and loyalty
  4. Increases in organic search traffic
  5. Click-through rates on review-enhanced search results
  6. Customer acquisition cost reductions

Consider creating a dashboard to monitor these metrics over time and correlate them with your Trustpilot rating and review volume.


Increasing your Trustpilot reviews requires a strategic, ongoing effort, but the benefits to your business can be substantial. By implementing the strategies outlined in this guide, you'll be well on your way to building a robust collection of reviews that showcase your company's strengths and earn the trust of potential customers.

Remember, the key to success lies not just in collecting reviews, but in actively engaging with them, learning from the feedback, and continuously improving your products, services, and customer experience. With persistence and a customer-centric approach, you'll be able to harness the full power of Trustpilot reviews to drive your business forward.

Start implementing these strategies today, and watch as your Trustpilot profile becomes a powerful asset in your marketing toolkit, helping you attract more customers and build lasting trust in your brand.

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