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How to Find Customers on Twitter: 7 Proven Strategies for B2B Growth Marketers

Posted by Kevin Yun | Last updated Apr 9, 2024

Twitter remains one of the most powerful social media platforms for B2B companies to connect with potential customers. With over 330 million active users, Twitter offers immense opportunities to identify and engage with your target audience. However, many businesses struggle to effectively leverage Twitter for customer acquisition.

This comprehensive guide will provide you with 7 actionable strategies to find and attract high-quality B2B customers on Twitter. Whether you're just getting started or looking to optimize your existing Twitter efforts, you'll discover proven tactics to generate more leads and grow your business through this dynamic platform.

Table of Contents

  1. Optimize Your Twitter Profile
  2. Use Advanced Search Techniques
  3. Leverage Hashtags Strategically
  4. Engage in Twitter Chats
  5. Build Relationships with Influencers
  6. Create and Share Valuable Content
  7. Utilize Twitter Ads and Promoted Content
  8. Measure and Refine Your Strategy

Optimize Your Twitter Profile

Your Twitter profile serves as your digital storefront on the platform. Optimizing it is crucial for making a strong first impression and attracting potential customers. Here's how to create a profile that stands out:

  1. Choose a professional username: Select a username (handle) that reflects your brand and is easy to remember. Ideally, it should be your company name or a close variation.

  2. Use a high-quality profile picture: For businesses, this is typically your logo. Ensure the image is clear and properly sized for Twitter's requirements.

  3. Create an eye-catching header image: Use this space to showcase your product, team, or a visually appealing representation of your brand message.

  4. Craft a compelling bio: In 160 characters, clearly communicate what your business does and the value you provide. Include relevant keywords and a call-to-action if possible.

  5. Add a website link: Direct profile visitors to your homepage or a specific landing page designed for Twitter traffic.

  6. Pin your best tweet: Choose a tweet that highlights your core offering or a current promotion and pin it to the top of your profile.

By optimizing these elements, you'll create a professional and inviting profile that encourages potential customers to engage with your brand.

Use Advanced Search Techniques

Twitter's advanced search features are powerful tools for identifying potential customers. By using specific search queries, you can find people actively looking for solutions your business provides. Here's how to leverage advanced search:

  1. Keyword combinations: Use Boolean operators to create more specific searches. For example: "B2B software" AND (need OR looking OR recommendations)

  2. Location-based searches: If you target specific geographic areas, include location parameters in your search.

  3. Sentiment analysis: Look for tweets expressing frustration with competitors or existing solutions. Use terms like "anyone recommend" or "looking for alternatives" along with your industry keywords.

  4. Question-based queries: Search for questions related to your product or service. For example: "how to improve customer loyalty?"

  5. Timely searches: Use Twitter's date range feature to find recent, relevant conversations.

Create a list of go-to search queries and regularly monitor them for potential customer opportunities. When you find relevant tweets, engage thoughtfully and authentically, offering value before pitching your solution.

Leverage Hashtags Strategically

Hashtags are essential for expanding your reach on Twitter and connecting with potential customers. Here's how to use them effectively:

  1. Research industry-specific hashtags: Identify popular hashtags in your niche using tools like Hashtagify or RiteTag.

  2. Create a branded hashtag: Develop a unique hashtag for your company to encourage user-generated content and track mentions.

  3. Participate in trending hashtags: Join relevant trending conversations to increase visibility, but ensure your contributions add value.

  4. Use event-specific hashtags: Engage with hashtags for industry conferences or events, even if you're not physically attending.

  5. Analyze hashtag performance: Regularly review which hashtags drive the most engagement and refine your strategy accordingly.

  6. Don't overdo it: Limit yourself to 1-3 hashtags per tweet for optimal engagement.

Remember, the key is to use hashtags that your target customers are likely to follow or search for. This increases the chances of your content being discovered by potential leads.

Engage in Twitter Chats

Twitter chats are scheduled conversations focused on specific topics, typically using a designated hashtag. They offer excellent opportunities to showcase your expertise and connect with potential customers. Here's how to make the most of Twitter chats:

  1. Find relevant chats: Use directories like Tweet Reports or Twubs to discover chats in your industry.

  2. Prepare in advance: Review past chat topics and questions to understand the format and expectations.

  3. Provide valuable insights: Focus on sharing helpful information rather than promoting your business directly.

  4. Engage with other participants: Respond to others' comments and ask thoughtful questions to foster connections.

  5. Follow up after the chat: Reach out to interesting contacts you met during the chat to continue the conversation.

  6. Consider hosting your own chat: Once you're comfortable with the format, hosting a chat can position your brand as a thought leader.

Participating in Twitter chats regularly can help you build a network of potential customers and establish your company as an authority in your field.

Build Relationships with Influencers

Influencer relationships can significantly amplify your reach on Twitter and help you connect with potential customers. Here's how to approach influencer marketing on Twitter:

  1. Identify relevant influencers: Look for thought leaders, industry experts, and popular figures in your niche. Tools like Followerwonk can help you find influencers based on bio keywords and engagement rates.

  2. Engage organically: Start by following influencers and regularly interacting with their content through likes, retweets, and thoughtful comments.

  3. Provide value first: Share influencers' content with your audience, mention them in your tweets, or offer helpful insights on their posts.

  4. Collaborate on content: Once you've established a relationship, propose collaboration opportunities like co-created content, Twitter chats, or interviews.

  5. Consider micro-influencers: Don't overlook influencers with smaller but highly engaged followings in your specific niche.

  6. Track influencer interactions: Monitor how your engagement with influencers impacts your follower growth and engagement rates.

Remember, building genuine relationships takes time. Focus on long-term connections rather than one-off promotional opportunities for the best results.

Create and Share Valuable Content

Consistently sharing high-quality, relevant content is crucial for attracting and retaining potential customers on Twitter. Here's how to develop a content strategy that resonates with your target audience:

  1. Understand your audience: Use Twitter Analytics to gain insights into your followers' interests and behaviors.

  2. Develop a content mix: Balance promotional tweets with educational content, industry news, and engaging questions or polls.

  3. Use visual content: Tweets with images, videos, or GIFs typically receive higher engagement. Create custom graphics or short video clips to stand out.

  4. Curate third-party content: Share valuable articles or resources from other reputable sources in your industry.

  5. Leverage user-generated content: Encourage and showcase customer testimonials, case studies, or product usage examples.

  6. Optimize posting times: Experiment with different posting schedules to find when your audience is most active and engaged.

  7. Repurpose content: Adapt content from your blog, whitepapers, or other marketing materials into tweet-sized insights.

Remember to follow the 80/20 rule: 80% of your content should inform, educate, or entertain, while only 20% should be directly promotional.

Utilize Twitter Ads and Promoted Content

While organic strategies are essential, Twitter's advertising options can help you reach a wider audience and find potential customers more quickly. Here's how to leverage Twitter's paid features effectively:

  1. Define clear objectives: Determine whether you want to increase followers, drive website traffic, generate leads, or achieve another specific goal.

  2. Target strategically: Use Twitter's targeting options to reach users based on interests, behaviors, demographics, or even specific accounts they follow.

  3. Create compelling ad content: Develop eye-catching visuals and concise, action-oriented copy that aligns with your campaign objectives.

  4. Test different ad formats: Experiment with promoted tweets, promoted accounts, and promoted trends to see what works best for your audience.

  5. Use Twitter Cards: These allow you to attach rich photos, videos, and media experiences to your tweets, driving traffic to your website.

  6. Retarget website visitors: Install the Twitter pixel on your website to retarget visitors with relevant ads on Twitter.

  7. Monitor and optimize performance: Regularly review your ad performance and adjust your targeting, content, and budget accordingly.

Start with a small budget and run several tests to determine the most effective ad formats and targeting options for your business before scaling up your investment.

Measure and Refine Your Strategy

To consistently improve your results, it's crucial to track key metrics and refine your approach based on data. Here's how to measure and optimize your Twitter strategy:

  1. Set clear KPIs: Define specific, measurable goals for your Twitter efforts, such as follower growth rate, engagement rate, or leads generated.

  2. Use Twitter Analytics: Leverage Twitter's native analytics tools to track your performance over time.

  3. Implement UTM parameters: Use UTM codes in your tweet links to track which content drives the most traffic and conversions.

  4. Monitor brand mentions: Use social listening tools to track conversations about your brand, even when you're not directly tagged.

  5. Analyze competitor performance: Keep an eye on what's working for your competitors and identify opportunities to differentiate.

  6. Conduct regular audits: Periodically review your Twitter strategy, content themes, and posting schedule to ensure alignment with your goals.

  7. Gather customer feedback: Use polls or direct outreach to ask your followers what content they find most valuable.

By consistently measuring your performance and adapting your strategy, you can continually improve your ability to find and engage potential customers on Twitter.

Implementing these seven strategies will help you transform your Twitter presence into a powerful lead generation tool. Remember, success on Twitter requires consistency, authenticity, and a willingness to engage in meaningful conversations. By focusing on providing value and building relationships, you'll be well-positioned to attract and convert high-quality B2B customers through this dynamic platform.

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